Buzz Aldrin once said, "For every winner, there’s a loser. And that
person didn’t really need to lose. They just didn’t understand the game
plan."
So many times we hear our users say they are asked to put
together a 'patent landscape' without any real guidance on what
insights they are being asked to deliver. What is the business goal? Are
we looking to identify new partners? Competitive threats? Identify
risks of entering a new market? Armed with a well-defined game plan, the
researcher is able to streamline the search process, and produce better
results in a shorter amount of time.
At Innography, this
aligns with our goal to provide better information, faster; ultimately
enabling our customers to make well-informed business decisions. In an
effort to help our users successfully navigate the sometimes confusing
and unpredictable IP landscape, we are formalizing a play book for IP
analysis within Innography. The play book is made up of game plans,
which identify how to run critical business analysis within the
software. Each play documents not only what you can analyze, but when
these analyses can be used, and why they are appropriate to the business
goals of the firm. In addition to step-by-step instructions, the plays
contain repeatable recipes for performing the analyses in the Innography
software to enable strategists, analysts and executive decision makers
to be consistent in their search functions, keeping the lines of
communication clear.
Game plans for M&A due diligence, patent
shopping, competitive intelligence and licensing combine a group of
plays to form playbooks that deliver the right information to decision
makers. These playbooks show users the necessary steps to take when
looking for portfolios to acquire on the cheap (Dumpster Diving),
or when they are considering assertion and trying to understand the
risk of counter-suit (Counter Punch Analysis). We are developing new
plays every day and have been very encouraged by the response from our
customers who have told us that these will help them get to the next
level of IP business strategy.
Over the next several months, you will be hearing a lot more about the playbook, as we will be posting several plays here on Innperspective. Without further ado, here is our first official play titled “Minesweeper,” which falls into the Freedom to Operate
category. In the meantime, if you are interested in learning more
please contact your Innography representative for more information. Have
fun playing!
MINESWEEPER
Category: Freedom to Operate
Description: Patents
that are asserted over and over again represent litigation land mines
in the IP landscape. In addition to performing conventional patent
searches, understanding which patents have been asserted, how often, by
whom and to what result provides a more complete view of the IP risks
when entering a new technology market.
What to analyze
Patents heavily litigated in a technology category
When appropriate
Looking for patent roadblocks when developing new products
Why
Patents
that have historically been litigated against similar products or
technologies have a higher likelihood of being asserted than patents
with no history of litigation.
Innography Capabilities
- Data Acquisition:
Innography scans court documents from patent infringement cases to
identify which patents are associated with which case.
- Data Processing: Innography cross-indexes cases and patents to provide a deeper analysis
-
Advanced Analytics: By running the acquired data through Innography’s
rigorous data processing sequence, Innography can now identify:
o The most litigated patents and their associated cases
o The most litigated technologies by IPC class
o Litigation cases by technology class
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